How We Help
Where Do I Begin?
Here Is A Good Start!
The point is that most people know what they do best. What we do best is the food business and we have been in that world for nearly 50 years! Our goal is to teach you and to lead you in the correct direction.
The food products world is made up of many dimensions and disciplines. Here are a few questions to ask and just a portion of what needs to be done:
- Product idea – what are you going to make?
- What form will it take?
- What ingredients are better or more accepted?
- What is the packaging?
- Where is it made?
- Who is the customer?
- How do we sell it?
- What is the price?
- Where is it placed in the store (if retail)?
- How do we ship it?
- To whom do we ship it?
Many more questions……
There is creativity and knowledge in the food industry. There is believing and then there is knowing! We know the difference!
More things to learn:
- Health and sanitation laws.
- Logistics.
- Sales.
- Marketing.
- Label Laws
- More and more to know.
Product Development • Concept Development • Recipe Refinement • Ingredient Selection • Brand Name Development • Packaging Design & Logos • Photography • Food Technology/Lab Testing • Sample Testing & Refinement • Nutritional Panels/Statement of Ingredients • UPC Codes & Code Administration • Co-packer research • Price Lists • Warehousing & Storage-Supply Chain • Market Development • Develop essential sales materials • Complete new web site. • Set-up contracts with local warehouses • Appoint & manage specialty brokers • Setup regional distributors when necessary • Implement & manage national trade shows • Prepare trade advertising campaigns • Orchestrate trade publicity • Investigate any marketing strategy that will benefit brand growth.
The Things You Need to Know
The Food Industry Supply
- Which comes first?
- Do I need a broker? If so why?
- Who do I sell to?
- How do I go to market?
How do I package my product?
- Does it matter how it’s packaged?
- What size do I make it?
- What’s the best way to label it?
- How many go into a box?
- How many go into a case?
What do things cost?
- Do I pay a broker?
- How much do brokers charge?
- Is there a cost to sell my product?
- Do distributors charge fees?
- What is the cost for supermarket placement?
- How many ads do I need to place?
- Do I need to demo my products?
Starting to get the point?
The point is that most people know what they do best. What we do best is the food business and we have been in that world for nearly 50 years! Our goal is to teach you and to lead you in the correct direction.
- The food industry has its own language and rules.
- The shortest way is not always a straight line!
- Learn how to maneuver within the industry.
- Find out about co-packers.
- Be informed of costs you don’t always need to pay.
- Save time- It is the most valuable commodity available.
- Do things right the first time! Save Money!
Ready to Go to Market?
So you have a great food item, but you aren’t sure where to start. Contact Specialty Food Consulting, the organization that teaches you the how, what, where, why, and who of the food industry.